Platform Direct = Latest News

Platform Direct on Twitter and LinkedIn.
Get updates and news on Platform Direct as it happens (aside from us!). They'll be posting handy tips and information, new features and other general improvements to the system.

Start SMSing.
They've re-vamped the SMS marketing section in your account. You can now send SMS's using Sender Names or Dedicated Numbers. You can even receive Replies! Find out more by contacting them on 1300 851 557.

Improved Support Suite.
They are currently improving their support documents as well as building an extensive knowledge base and creating video tutorials to provide Platform Direct customers with a comprehensive support suite that will answer all your technical queries. We will keep you updated on their progress.

Get a Free Trial of the system HERE!

Constant Contact - New Partership with GoldMail

Constant Contact have partnered with GoldMail to bring you the power of 'Audio Slideshow Messaging'.

With just a couple of clicks, anyone can quickly add personal video-like messages to their emails. GoldMail messages are the ground breaking way to truly connect with subscribers, increase click-through rates and subscriptions, and ultimately drive revenue.

Like What You See?? Trial It Here For Free.

Vision 6 - System Features Video

This presentation will run through 7 key VeMail system features including:

1. Email and SMS creation
2. Contact Management
3. Web Form Creation
4. Campaign and Workflow Automation
5. Document Management
6. Reporting
7. Advanced Management Features



For More info on Vision 6 and the VeMail system head to our site here

Platform Direct - Launches new website

Platform Direct is Australia's most powerful, and most flexible eMarketing platform. Control all your electronic communication to your customers, prospects and stakeholders through Platform Direct, while constantly capturing and tracking behaviour data and responses.

Platform Direct provides you with incredible market intelligence to drive personalised, relevant marketing communication. Read More

Check out our review of their software @ www.youremailmarketing.com.au

Autoresponders, how and why they can work for you.

As you are very much aware, consumers today are eager to receive fast, efficient service. Whether it is the fault of the Internet, a characteristic of the rising generation, or some other reason, swift responses to customers and prospects has become an absolute must for small business owners.

An autoresponder is the perfect solution for small business owners who have more to do than simply respond to inquiries all day. The benefits of an autoresponder are clear.

1. They give your customers and prospects a swift response. Just because you don't have time to answer an email right away doesn't mean you won't get to it later. Give your customer the immediate response they are looking for without having to stop what you're doing.
2. They inform your customers and prospects of your absence. Feel like taking a vacation? An autoresponder is the perfect way to redirect your contacts to someone who can meet their needs, or lets them know when you'll be back. Customers will excuse absences.
3. They are less likely to accept no response at all. They can answer some of your prospects and customers questions for you. What are the most common questions your contacts ask you about your products or services? Often times, an autoresponder can take care of the mundane task of repeatedly answering the same questions.
4. They let customers and prospects know when a payment has been received. Do you sell online? Whenever your contacts make an online payment, your autoresponder can let them know that their credit card was successfully processed. (Which of course eases any concerns.)

With an autoresponder, YOU decide when to get back to your customers and prospects...but you get to respond on their timetable.

All of YourEmailMarketing.com.au compared platform has some ability to set up autoresponders, check them out here.

Original Content by
Clate Mask - CEO, Infusionsoft

How can I use e-mail landing pages to drive conversions?

Turning e-mail clicks into conversions isn't difficult; you just need to tightly match your e-mail and your landing page experiences.

A landing page is the first page a visitor views after clicking an ad or e-mail link. In order to turn e-mail readers into paying customers, make your landing pages a direct reflection of your e-mail. A landing page is a continuation of the e-mail; think of the e-mail itself as step 1 and the landing page as step 2.

For example, if your e-mail is promoting a new white paper, the landing page should be all about that new white paper and the reasons why someone should register to download it. Forget the distracting links or extra calls to action. Pare down your copy and imagery, and insert a compelling headline. Limit your copy, choices and navigation on the page so you can keep the user's attention focused on the prize. The goal is to create a simple and clean page that promotes the white paper. Doing so will keep visitors focused and encourage more of them to download the document.

Additionally, if a user doesn't convert on the first click but returns a second or third time, you should offer a different landing page experience. The person is expressing interest in your product or solution but isn't completely sold by the information offered on the original landing page. By offering new, relevant and engaging information that is still consistent with the overall e-mail message, you will move the user closer to conversion.

After all, a good e-mail landing page is simply focused on a single, key action that is directly tied into the e-mail message. Ensuring you have this message match will help you turn e-mail clicks into conversions.

Anna Talerico, exec VP, ion interactive

Story posted: June 3, 2010 - 6:01 am EDT

Anna Talerico is exec VP of ion interactive (www.ioninteractive.com), a provider of landing page management and optimization software.

Try Platform Direct before June 11 and get the Landing Page creation tool free with every account signup. Create free Landing pages online that never expire!

Click here to signup now!