Vision 6 - Worlds longest email?

"When an email newsletter rivals the dead sea scrolls" posted by: Lisa Renneisen - 26th May 2010

Because email marketing is what we do, most of the Vision 6 team is signed-up to a number of email newsletters. Common ‘water cooler’ conversation often centres on emails we have received and what we do and don’t like.

The other day we received an email that we really didn’t like for one simple reason - its length.

When printed (yes, it was so long we couldn't help but print it out to see just how long) this monthly newsletter filled 10.5 pages. That works out to over three metres of newsletter - we tried to hang it from the ceiling but is dragged on the floor.

So the question arises ... who are you producing your newsletter for? Because as a recipient, I would challenge that no-one really has time to read three metres worth of content. Even if this company had used landing pages to shorten the message that arrived in my inbox, how do I begin to decipher what is and isn’t important.

See Vision 6 full article here...

Constant Contact's new social media tool

Latest News From Constant Contact...

"We are introducing a powerful new social media tool that's designed to complement Constant Contact‘s suite of products and resources! We've acquired NutshellMail, and it will make it easy for you and your clients to track the buzz about your businesses on popular social media outlets, including Facebook, Twitter, LinkedIn and MySpace. Better yet, it's FREE. Please read on to see how it works and what it can do for you:

How does NutshellMail work?
It compiles shared news, comments, and opinions about your business (or your clients') from the social media networks you select, and delivers them to your email inbox.
You can customize your updates to suit your needs—Which sources do you want to watch? How often do you want to be notified? When do you want your updates delivered?
Best of all, you can respond to any updates that you want—all from your own inbox."

Click Here and find out more ....

Planning Automated Campaigns

The automation of email marketing has the potential to be an email marketer’s best friend. Considerable efficiency and effectiveness can easily be achieved through automating manual (and often cumbersome) tasks, in many cases achieving a better experience for the end recipient.

Unfortunately, the concept of automation conjures up much fear and anxiety for marketers who are not quite sure where to start. In many cases it may seem easier to keep doing things manually rather than risk making a mistake.

However, the reality is, automation really just takes tasks we instinctively know need to be done on a daily basis and puts them into a computer to be done automatically (leaving us more time to duck out for a coffee)!

We have a whitepaper available that aims to dispel some of that fear and anxiety by providing logical step-by-step instructions on how to prepare your automated campaigns.

Email us to get your FREE copy - support@youremailmarketing.com.au

More info @ www.youremailmarketing.com.au