Vision 6 - Worlds longest email?

"When an email newsletter rivals the dead sea scrolls" posted by: Lisa Renneisen - 26th May 2010

Because email marketing is what we do, most of the Vision 6 team is signed-up to a number of email newsletters. Common ‘water cooler’ conversation often centres on emails we have received and what we do and don’t like.

The other day we received an email that we really didn’t like for one simple reason - its length.

When printed (yes, it was so long we couldn't help but print it out to see just how long) this monthly newsletter filled 10.5 pages. That works out to over three metres of newsletter - we tried to hang it from the ceiling but is dragged on the floor.

So the question arises ... who are you producing your newsletter for? Because as a recipient, I would challenge that no-one really has time to read three metres worth of content. Even if this company had used landing pages to shorten the message that arrived in my inbox, how do I begin to decipher what is and isn’t important.

See Vision 6 full article here...